UI/UX Design

Web design company in London

A visitor decides quickly whether you’re for them. Web design’s job is to make that decision easy: what you do, who it’s for, why they should trust you and what to do next.

Awards sites are full of work that’s striking and hard to use. Most businesses need something different: a site that looks like it belongs to a credible company, and that gets out of the way so that people can find what they came for. A distinctive look comes from your real content, your own photography and a considered use of type and colour, rather than from unusual scrolling effects.

We design with real content wherever we can, because lorem ipsum hides problems. A headline which looks great at five words can break the layout at twelve, and pages that seemed balanced fall apart once the actual testimonials and case studies go in. Writing and design need to happen together, so we’ll help with your messaging too. In practice, unclear copy is often why a “design problem” won’t go away.

Designed to last and to work for everyone

Trendy effects can date in a year, and they often come with a cost in speed and accessibility. We prefer a well-structured design system that your team can extend. Text needs to be readable, buttons need to be large enough to tap, and everything has to work with a keyboard. Once the design is settled, we build it as a custom website or on a suitable CMS. If you’re replacing an existing site, take a look at website redesign.

What web design should fix

A site that undersells you

A strong business with a website that makes it seem smaller or less credible than it really is.

Vague messaging

After reading the homepage, visitors still couldn’t say what you actually do.

Poor on mobile

A desktop design squeezed onto a phone, with tiny text and awkward menus.

What’s included

Discovery

Understanding your customers, competitors and what the site needs to achieve.

Site structure

Navigation and page plans based on how your customers make decisions.

Visual design

A distinctive look, tested on real content and across devices.

Copy support

Clear headlines and page messaging, working from your expertise.

Design system

Components and guidance, so that new pages stay consistent.

Where it fits

  • Professional service firms
  • Startups that need credibility
  • Companies after a rebrand

Technology

  • Figma
  • WordPress
  • Laravel
  • Astro
  • WCAG 2.2

Sectors we think about here

Web Design questions

How much does web design cost in London?
It varies widely with size, custom work and content needs. Our website cost guide sets out published UK ranges. We quote once we understand what you need.
Do you write the content as well?
We can help shape messaging and write key pages, working with your team’s expertise. Content is often what makes the most difference.
Do you need to be local to work with us?
No. Web design works well remotely, with calls and shared prototypes, wherever in the UK you’re based.

Interested in Web Design?

Outline what you need, and we will reply by email with questions or next steps.

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