UI/UX Design
Web design company in London
A visitor decides quickly whether you’re for them. Web design’s job is to make that decision easy: what you do, who it’s for, why they should trust you and what to do next.
Awards sites are full of work that’s striking and hard to use. Most businesses need something different: a site that looks like it belongs to a credible company, and that gets out of the way so that people can find what they came for. A distinctive look comes from your real content, your own photography and a considered use of type and colour, rather than from unusual scrolling effects.
We design with real content wherever we can, because lorem ipsum hides problems. A headline which looks great at five words can break the layout at twelve, and pages that seemed balanced fall apart once the actual testimonials and case studies go in. Writing and design need to happen together, so we’ll help with your messaging too. In practice, unclear copy is often why a “design problem” won’t go away.
Designed to last and to work for everyone
Trendy effects can date in a year, and they often come with a cost in speed and accessibility. We prefer a well-structured design system that your team can extend. Text needs to be readable, buttons need to be large enough to tap, and everything has to work with a keyboard. Once the design is settled, we build it as a custom website or on a suitable CMS. If you’re replacing an existing site, take a look at website redesign.
What web design should fix
A site that undersells you
A strong business with a website that makes it seem smaller or less credible than it really is.
Vague messaging
After reading the homepage, visitors still couldn’t say what you actually do.
Poor on mobile
A desktop design squeezed onto a phone, with tiny text and awkward menus.
What’s included
Discovery
Understanding your customers, competitors and what the site needs to achieve.
Site structure
Navigation and page plans based on how your customers make decisions.
Visual design
A distinctive look, tested on real content and across devices.
Copy support
Clear headlines and page messaging, working from your expertise.
Design system
Components and guidance, so that new pages stay consistent.
Where it fits
- Professional service firms
- Startups that need credibility
- Companies after a rebrand
Technology
- Figma
- WordPress
- Laravel
- Astro
- WCAG 2.2
Sectors we think about here
Web Design questions
How much does web design cost in London?
Do you write the content as well?
Do you need to be local to work with us?
Interested in Web Design?
Outline what you need, and we will reply by email with questions or next steps.