Web Development

Website redesign services that keep your rankings

A redesign can lift enquiries, or it can quietly wipe out years of search traffic. The difference usually comes down to planning before anybody opens a design tool.

Discuss Your Project

The most common redesign failure isn’t ugly design. It’s a launch that changes URLs without redirects, removes pages that were ranking and rewrites content without looking at what search engines valued about it. Traffic falls, and it can take a long time to recover. All of this is avoidable.

So every redesign begins with an inventory: which pages exist, which bring in traffic and enquiries, and which links point at them. That tells us what must be kept, what can be consolidated and what can go. We map every changed URL to a redirect before launch, and we test those redirects on the staging site rather than on the day.

Do you need a redesign at all?

Sometimes the honest answer is no. If your site performs reasonably and the complaint is “it looks dated”, targeted work on messaging, page speed and conversion can do more for less money. Our redesign guide sets out how to decide. If the platform itself is the problem, or the brand has moved on, a proper redesign pays for itself.

Good reasons to redesign

The site undersells you

What you offer has changed, and the site still describes the business you were five years ago.

It’s poor on mobile

Fixed-width layouts and fiddly forms lose visitors on the devices they’re most likely to be using.

The platform is the bottleneck

Publishing is painful, pages are slow and every change means calling a developer.

What’s included

Content and SEO audit

Inventory of every page with traffic, links and enquiry data, so decisions rest on evidence.

Messaging and structure

Clear navigation and page hierarchy built around how your customers choose a supplier.

New design

Prototypes you can click through and test before any development begins.

Redirect map

A page-by-page mapping of old URLs to new, tested on staging.

Launch and monitoring

Launch checklist, Search Console monitoring and fixes in the weeks after going live.

How a redesign runs

  1. Audit

    We work out what performs, what doesn’t and why.

  2. Plan

    New structure, URL map and content plan, agreed before design begins.

  3. Design and build

    Prototype, test, then develop on a private staging site.

  4. Migrate and launch

    Redirects tested, launch at a quiet time, with close monitoring afterwards.

How all our projects run

Where it fits

  • Rebrands and repositioned businesses
  • Sites with good rankings but poor conversion
  • Moving away from a platform you’ve outgrown

Technology

  • Screaming Frog
  • Google Search Console
  • GA4
  • Figma
  • Laravel
  • WordPress

Website Redesign questions

Will a redesign hurt our SEO?
It can if it’s handled carelessly. With a URL inventory, redirects, preserved content and pre-launch testing, the risk drops a lot. Some short-term movement after launch is normal while search engines process the changes.
How much does a website redesign cost?
The range is wide, because a redesign can mean anything from a new skin to a whole new platform. It depends on page count, content work and integrations. Our website cost guide has the published UK ranges.
Can we keep our existing content?
Often, yes, and pages already performing well should be changed with care. The audit shows what to keep, what to improve and what to retire.

Related services

Further reading

Interested in Website Redesign?

Outline what you need, and we will reply by email with questions or next steps.

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