On-page SEO services

The first check is intent. Search for the term you’re targeting and look at what ranks. If the results are all guides and your page is a sales page, or vice versa, then Google has already told you what searchers want, and fine-tuning won’t overcome that mismatch. Getting the page type right usually matters more than any amount of tweaking.

After that come the basics, and they’re very often wrong. The title tag should say what the page is about and give someone a reason to click. Google can rewrite titles, particularly when they’re over-long or stuffed with keywords. The main heading should match. The page should cover what a searcher would reasonably want to know, including questions they’ll have next. Pages should also link to each other using descriptive text, since internal links help search engines and readers understand how things relate.

Fixing cannibalisation

Lots of sites have several pages competing for the same search, with none of them strong enough to win. Search Console can show you when different URLs alternate for one query. Often the best step is merging them into one stronger page with redirects from the others. We’d do this before writing anything new. For strategy across the whole site, see content SEO.