Services

UI/UX design agency in London

People shouldn’t have to think about your software. Good design comes from watching them try to use it, and fixing what gets in their way. It doesn’t come from making screens prettier.

Discuss Your Project

UX is how something works, and UI is how it looks and feels. Both matter, and a beautiful interface can’t rescue a confusing journey. Most usability problems can be found cheaply: research by Nielsen Norman Group has long suggested that testing with about five people will uncover most of the major problems in a design. So we test early and on a small scale, while changes are still only a few minutes’ work in Figma.

Fixing a problem during design costs a tiny fraction of fixing it after the code has been written and released. That’s the commercial case for UX, and why prototypes come before development. You and your users can click through something realistic, and argue about something real, instead of a specification document.

Designers and developers in one team

A common failure happens at the hand-off, when designs are thrown over the wall and developers have to guess at the details: what happens on an error, what an empty screen looks like, how a long name wraps. Since our designers and developers work together, those questions get answered as we go, and designs reflect what can realistically be built within budget. Everything we build targets WCAG 2.2 AA accessibility, as this makes things better for all users and is a legal consideration for many organisations.

UI/UX Design services

Web DesignDistinctive, accessible websites that explain your offer clearly and make it easy to get in touch. Mobile App DesignApp UX and interface design built around thumbs, short attention spans and platform conventions. Product DesignWorking out what to build and why, through research and testing, then shaping it into a real product. Landing PagesFocused, fast pages that match the campaign and ask for one clear action. PrototypingA realistic, clickable version of your site or app, to test ideas before paying for development. Design SystemsShared tokens, components and guidance, in Figma and in code, so your teams stop reinventing the same button.

Problems design can solve

Users getting stuck

High support volumes for tasks that ought to be simple, or features that nobody can find.

Low adoption of internal tools

Staff stick with spreadsheets because the new system is harder to use.

Inconsistent interfaces

Years of additions have led to a product that feels like several different products.

Debates based on opinion

Decisions go to whoever’s most senior in the room, because there’s no evidence to draw on.

Design services

User research

Interviews, observation and analytics to understand real behaviour.

Information architecture

Structuring navigation and content around how people think.

Wireframes and prototypes

Testable journeys, long before anything’s built.

Visual interface design

Polished, accessible interfaces that suit your brand.

Usability testing

Watching real people try the design, then fixing what trips them up.

Design systems

Reusable components that keep products consistent as they grow.

How design work runs

  1. Understand

    Talk to users, review your data and agree on the problems to solve.

  2. Sketch and structure

    Map the journeys and wireframe the key screens.

  3. Prototype and test

    Put something clickable in front of real users.

  4. Refine and hand over

    Final design and specifications, with developers involved throughout.

How all our projects run

Where it fits

  • New web and mobile products
  • Redesigning complex internal tools
  • Improving onboarding and sign-up

Technology

  • Figma
  • FigJam
  • Maze
  • Hotjar
  • Microsoft Clarity
  • Storybook
  • WCAG 2.2

Sectors we think about here

UI/UX Design questions

What’s the difference between UI and UX?
UX covers how something works and whether it helps people get things done. UI is the visual layer, including layout, colour and type. Good products need both.
Do we really need user research?
Even a small amount prevents costly mistakes. It doesn’t need to be a large project, as a handful of conversations and a usability test can reveal a great deal.
Can you work with our existing developers?
Yes. We can hand over documented Figma files and stay involved during the build to answer questions.

Related services

Interested in UI/UX Design?

Outline what you need, and we will reply by email with questions or next steps.

Start a Project