UI/UX Design
Product design agency in London
UI/UX asks whether people can use a thing. Product design also asks whether it should exist, who it’s for and what it needs to do first.
Many products fail by being well made and unwanted. Product design tackles that risk head on, treating features as assumptions to be tested. Who has this problem? How do they deal with it today, and what would make them switch? Those conversations are cheaper than building, and sometimes they completely change the plan.
We use short, focused cycles rather than long discovery phases that end in a report no one reads. You might start by interviewing customers, turn the findings into a clickable prototype within a couple of weeks, and put it in front of the same people. A design sprint, the structured five-day format popularised at Google Ventures, can be useful when there’s a big decision to make quickly.
Saying no to most ideas
A big part of the role is prioritisation. Every stakeholder has good ideas, and a product that adds them all becomes confusing. We help you to tie the roadmap to measurable goals, such as activation, retention or conversion. Once something’s live, analytics and customer conversations tell you what to do next. For the engineering side, take a look at software product development.
When you need product design
Unproven ideas
Lots of conviction, but little evidence that customers would use or pay for it.
Bloated roadmaps
Too many features, with no clear way of choosing between them.
Good activity, poor retention
People sign up, then don’t come back, and nobody’s sure why.
What we offer
Customer interviews
Learning how people deal with the problem today.
Opportunity mapping
Connecting business goals to the customer problems worth solving.
Design sprints
Tackling a major question in a matter of days, with a tested prototype at the end.
End-to-end product design
From user flows to final interfaces, including all the edge cases.
Analytics planning
Deciding what to measure so that you can tell if it’s working.
Where it fits
- Founders with a new product idea
- SaaS companies improving retention
- Companies launching a new digital service
Technology
- Figma
- FigJam
- Maze
- Dovetail
- PostHog
- Amplitude
- Notion
Product Design questions
How is product design different from UX design?
How long is the discovery phase?
Do you only work with startups?
Interested in Product Design?
Outline what you need, and we will reply by email with questions or next steps.