Shopify development agency in London

Each app you install tends to add scripts, a monthly fee and something else that can break. Stores often end up with dozens of them, doing overlapping jobs and slowing down every page. A good Shopify build uses Online Store 2.0 theme sections and metafields to cover much of what would otherwise need an app, then adds a carefully chosen few for what’s left.

We build custom themes on Dawn or from scratch, depending on how different the store needs to be, so that your team can rearrange pages and launch campaigns without calling a developer. When something can’t be done with a theme, a small private app is often the cleanest answer, and it can connect Shopify to your warehouse, ERP or courier.

Shopify Plus: is it worth it?

Plus is priced for larger merchants, so it needs to justify itself. It generally makes sense if you need B2B features, more checkout customisation, multiple expansion stores for international sales, or higher API limits. Plenty of stores doing good volume are well served by the standard plans, and we’ll tell you if yours is one of them. Compare your options in our Shopify vs WooCommerce guide.