SEO

SEO audit services

Most SEO audits are tool exports with a logo on top. Ours tell you the few things that matter most, why, and exactly how to fix them.

Discuss Your Project

A crawling tool will happily report thousands of “errors”. Most of them make no difference. What you’re paying for is judgement: distinguishing a noindex tag wrongly applied across a key section from a missing alt attribute on a decorative image. A good audit leads with the handful of issues most likely to move the needle, and is candid about the rest.

We use your own Search Console and analytics data, because tools only estimate what happens in search. We also look at the actual competition for your important terms, because a technically spotless site can still lose to better content or a stronger reputation. If the audit shows that SEO isn’t your main problem, we’ll say so.

What the report looks like

You’ll get a prioritised list where every item explains the issue, why it matters to your business, how to fix it and how much effort that’s likely to take. Your developers can work straight from it, or you can ask us to implement it through technical SEO. There’s no obligation to carry on working with us.

When an audit is worth doing

Before a redesign or migration

So you know what’s performing and has to be protected.

After a traffic drop

To find out whether the cause is technical, content, competition or something else.

When taking over from an agency

For an independent view of what’s been done and what actually matters.

What the audit covers

Crawlability and indexing

Whether your important pages can be found, rendered and indexed.

Site structure

URLs, internal links and how authority flows through the site.

Content and intent

Whether pages match what people want, plus duplication and gaps.

Performance

Core Web Vitals from field data, and the likely causes of any problems.

Backlink profile

A look at quality, relevance and risk, using third-party data.

Competitor comparison

What’s ranking for your priority terms, and what they do differently.

How an audit runs

  1. Access

    Read-only access to Search Console and analytics.

  2. Analysis

    Crawl, data review and competitor research.

  3. Report

    A prioritised action list, written in plain English.

  4. Walkthrough

    A call to go through findings with your team.

How all our projects run

Where it fits

  • Planning a site rebuild
  • Investigating lost traffic
  • Getting a second opinion on an agency’s work

Technology

  • Google Search Console
  • GA4
  • Screaming Frog
  • Ahrefs
  • Semrush
  • PageSpeed Insights

SEO Audits questions

Do you need access to our accounts?
Read-only access to Search Console and analytics makes the audit far more useful. We can do a partial audit from public data if you’d rather begin there.
Will you fix the problems too?
If you’d like. Our audits are written so that your own developers or another supplier can act on them.
How often should a site be audited?
There’s no fixed rule. A lighter monthly check of Search Console catches most problems, with a full audit before major changes or after an unexplained drop.

Related services

Further reading

Interested in SEO Audits?

Outline what you need, and we will reply by email with questions or next steps.

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