eCommerce platform migration

Three things most often go wrong. Search traffic drops, because old URLs weren’t redirected. Customers can’t log in, because passwords don’t carry across and nobody planned how to handle it. Integrations break, because everything connected to the old platform had been forgotten. All of these can be avoided if they’re planned for early.

Password hashes can’t usually be moved between platforms, so customers generally need to reset their password or be invited to reactivate. How you word and time that message matters, and it’s also a chance to clean your list. Order history needs thought too, because customers expect to see past orders, and your finance and returns processes may depend on them.

Running test migrations

We don’t move data once and hope. Migration scripts run several times against a staging store, with counts checked and samples reviewed by people who know the products. The final cut-over is short and timed for your quietest period. Any orders placed during the switch are captured so nothing goes missing. And we test the whole buying journey with real payments before the domain moves.