Web Development
Websites and web applications that load quickly, are easy to change and do a clear job for the business.
Software house · London · UK
Custom software, web and mobile applications, AI features and online stores for companies in London and across the UK. Planned around your business, and built to last.
Seven areas of work, from a single website to the software at the centre of your operations.
Websites and web applications that load quickly, are easy to change and do a clear job for the business.
Custom iOS, Android and cross-platform apps, taken from first idea through store launch and beyond.
Bespoke systems built around how your business actually works, for when off-the-shelf tools no longer fit.
Practical AI features and custom solutions that run on your data, with quality measured rather than assumed.
Online stores on Shopify, WooCommerce, Magento or custom platforms, chosen by how you actually sell.
Technical SEO, content and local search, run by people who can also fix the code themselves.
Research, prototypes and interface design for products people find easy, working closely with the developers.
NHS assessments, FCA expectations and lettings reform all affect how software should be designed. We have written up what we think about in each.
Small steps, working software early, and no surprises at the end.
We learn what the business needs and challenge the brief where it helps.
We agree a first release that’s small enough to ship soon, with a clear budget.
Clickable prototypes come first, tested while changes are still cheap.
Short cycles with regular demos, so you always see real progress.
A careful rollout, then support and improvements based on real use.
Project write-ups will appear here as they’re published. In the meantime, these are the problems we’re set up to solve.
Moving a process that has outgrown Excel or Access into a proper system with permissions and an audit trail.
Reviewing code from a previous supplier and working out honestly what to keep, fix or replace.
Getting a focused first version of a SaaS product or app in front of real customers.
Summaries, document extraction and search inside the software your team already uses.
Moving to a better platform with products, customers and search rankings intact.
Technical SEO and speed work done in the code, not just listed in a report.
If an existing product would serve you better, you’ll hear it from us first, even though it costs us the project.
We expect you to hold the code, hosting, domain and store accounts, so you’re never tied to us.
We choose well-supported tools that other developers can pick up later.
URL structure, metadata and performance are planned in, rather than patched on after launch.
No guaranteed rankings, no invented metrics, and no fixed prices before we understand the work.
Chosen for how well it’s supported and how easy it is to maintain, not for how new it is.
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A few sentences is plenty. We read every enquiry and reply by email with questions or sensible next steps.